Rich learned the art of cutting and style at Vidal Sassoon in London and began his profession at Louis Licari Color Group. After ten years with Louis Licari, he made the decision to broaden his experience and go to work with Orlando Pita at Orlo Salon where he styled celebrities; news anchors as well makeover features for WPIX, WNYW and The Today Show. Rich was also a member of Orlando Pita’s styling team for New York Fashion Week and the Victoria’s Secret Fashion Show.
“Although I specialize in cutting and style, I also feel that Keratin treatments or adding extensions can drastically improve or change a style. People are looking for that modern look, but they may not want the same haircut forever. I love the creativity and artistry in what I do and most importantly, making my clients feel good about themselves.”